“What sellers can learn from Darth Vader and Don Juan.”
Thrilling sales coaching from communication experts and technical innovations – WS Spalluto and Element One invited system houses, planners and specialist trade partners to the second INNOVATION & YOU “I have never experienced such a workshop before”, explains Norbert Hönig, specialist planner at NH-Consult. He describes the INNOVATION & YOU to which WS Spalluto and Element One invited for the second time on 22 and 23 May 2019. Following last year’s successful concept, the first day started with a thrilling sales coaching session by Frank Wickertsheim, one of Germany’s top communication and management coaches. On the second day, bundled knowledge of the latest AV solutions followed.
Technical workshop with entertainment effect
At INNOVATION & YOU, WS Spalluto and Element One will bring together system houses, planners and specialist trade partners from the AV media technology, furniture and interior design sectors. Network and cooperation are to be strengthened and the exchange promoted. And in the most unusual and entertaining way possible. Following a Kendo demonstration, motivation and leadership training was used to discuss what salespeople can learn from Darth Vader and Don Juan – and what they can avoid. There were answers to questions such as: What is the meaning of sales ethics and why do you need it? Why is the teacher-student principle so important? How and when does a product become “seductive” for the customer? “In this way, our partners were once again able to take along real added value for their daily work,” says Thorsten Nees, Managing Director of ELEMENT ONE Multimedia GmbH. On the following day, workshops, presentations and short lectures provided the latest knowledge about integrated solutions, new products and developments in the communications market. Product trainings as well as installation trainings supplemented the technical knowledge with practical elements.
A guided tour, tarte flambée and Baden wine in the evening in Schloss Favorite near Rastatt, burgers on the food truck for lunch on the second day and lots of good discussions rounded off the event.
This year, INNOVATION & YOU was co-designed and supported by the partners NEC (projectors, displays, digital signage, sound bar), Audio Pro Elektroakustik (collaboration steles, solutions for team meetings), Projecta (screens), dmb Systems (innovative microphone solutions), Degen Solutions (interactive boards).